Spectrum delivered a workplace transformation for SportPursuit. We reimagined their London office at Kennington Park into a dynamic, industrial-style environment that reflects the energy, creativity and fast-moving culture of a leading eCommerce and sports retail business. The project focused on creating an inspiring and highly functional workplace for a young, sociable and digitally driven workforce. As a rapidly growing online sports retail platform, SportPursuit required an office environment that would support collaboration, agile working and strong team culture, while also providing a distinctive and engaging space that reflects the brand’s adventurous and active identity.
Gurjot Suhota, Office Manager – SportPursuit
From the outset, the ambition was to move away from traditional corporate office design and instead embrace the character of the existing building within the Kennington Park campus, using its inherent industrial qualities as a foundation for the design. The workspace was developed to feel open, flexible and visually striking, supporting a more informal and energetic working style that aligns with the business’s culture and pace.
A key design move was the introduction of a central “spine” running through the office, organising the space into distinct yet connected zones. This element houses meeting rooms, collaboration spaces, focus areas and support functions, helping to improve circulation while maintaining a strong sense of openness within the main workspace. This layout supports both structured team activity and spontaneous interaction across departments.
Collaboration and social interaction were central to the design approach. A range of informal meeting spaces, breakout areas and flexible working zones were introduced to encourage communication and idea sharing throughout the day. These spaces play a key role in strengthening workplace culture and supporting the collaborative nature of a growing digital business.
The industrial character of the Kennington Park building was fully embraced, with exposed brickwork and exposed mechanical and M&E services forming a key part of the design aesthetic. This raw architectural backdrop was carefully balanced with contemporary finishes and refined detailing, creating a workplace that feels both authentic and considered. The result is a distinctive environment that reinforces the brand’s identity while delivering a highly functional and engaging working setting.
Employee experience and wellbeing were also key considerations. The design supports a more relaxed and movement-led way of working, offering employees a variety of settings to suit different tasks and working styles. From focused work areas to informal touchdown spaces, the office encourages flexibility and autonomy throughout the working day.
A strong emphasis was also placed on practical workplace requirements, including storage, circulation and supporting facilities for a commuting workforce. These elements were carefully integrated into the design to ensure the space operates efficiently while maintaining a clean and uncluttered aesthetic.
Delivered through close collaboration with the client team, the project required careful coordination to align design ambition with fast-paced business needs and growth requirements. The result is a workplace that not only meets operational demands but actively supports the company’s culture and future development.
The completed office provides SportPursuit with a vibrant, industrial-style workplace at Kennington Park that enhances collaboration, strengthens team identity and reflects the energy of a modern digital retail brand. It creates an environment where employees feel connected, inspired and supported in a fast-moving commercial setting.
Overall, the project demonstrates how embracing industrial character within a campus environment can transform a workplace into a distinctive, high-performing setting that supports both people and business growth.
